Life is balance. The balance between professional and personal life. The relationship between diet and exercise. So why marketing input-output be different?
In earlier times it was the right combination of creative image focusing and faster Brand call to action and the reaction of direct marketing. Now that the debate about inbound marketing moves; but people forget about the balance of power strategy with best external marketing.
No doubt the ad game has changed and continues to change rapidly. Participants, including organic search engine marketing and paid Internet, blogs, social networks and content development, increased with the increasing use of the Internet and ubiquitous connectivity. The problem here is that, while many marketing budgets move arrival, increased congestion and performance fade.
So this kind of marketing works? Yes. Sometimes.
Then marketing projections. Has traditional media (television, radio, newspapers / magazines, direct mail, e-mail, with a sales representative / team, business and public relations measurement), and will still be used to influence it can not you think, I know They are not available, or when a new product or service, including the updating of an existing system, usually for a wider audience. While effective, it is expensive and requires more time for the ramp and read the test results.
So this kind of marketing works? Yes. Sometimes.
A company website acts as a balance of the two types of marketing because it can perform two types of marketing to marketing efforts so that their importance today. Same with landing pages / microsites.
Today, as we noted in the past, we need marketing that a combination of inbound and outbound strategies and tactics used to increase our chances of success.
Inbound assumed, wrongly, that their perspectives are often found. Practicing media and the proliferation of communication time due diligence is down. We simply have too many demands on our time. Therefore, a combination of the two approaches is more logical.
When run on the drive, you will be able to move faster and more efficiently. Test incoming aggressive tactics and take their knowledge and apply it to your outbound marketing efforts, while still in the trial. Test offers and / or e-mail first and focus on key metrics - conversions instead of clicks, for example.
This will help you determine what works includes / Messaging and confirm or discredit their effectiveness with output sharpening, plays precisely on each channel and its return. If you offer / messaging below, you can go to the first to market faster and more successfully.
For example, it was used against two tough tenders, a free collection with a free hat try introducing a soft offer ("Be the first to know ..."). The hard-fought deal, but the amazing customer cover less easily beat the expensive collection.
We have then used these insights aggressive in our efforts to be out and successfully tested a new output channel, paid ads, and landing pages, as well as traditional direct mail.
Registered customers had money, determine an impressive return on investment and what strategy to quickly go to the market, based on a combination of inbound and outbound marketing.
The conclusion is that we live in a world of multi-channel marketing. Those who understand this, and the need for tests and other tests are those who end up taking money to the bank.
Grant A. Johnson is the ambassador of fun at the Direct / Johnson answers. He can be contacted at grant.johnson@johnsondirect.com
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