Tuesday, September 23, 2014

The last sheet tricks on Inbound Marketing: A Guide to Marketing Manager

The Ultimate Cheat Sheet On Inbound Marketing: A Guide For Marketing Managers image iStock 000025053838 Large 600x399

The average budget spent on company blogs and social media has tripled in the last three years, and it seems like everyone to talk about inbound marketing.

But what exactly is it? Do they offer value for money? Applies to B2B companies? And it's worth it when you integrate your current marketing approach?

Here are some answers to your questions.

What exactly is Inbound Marketing?

Related Resources B2C
"Free Webcast: Blogging at the age of modern marketing

The idea behind inbound marketing is that the purchasing behavior has changed. To give the necessary information about their products and services prospects 15 years ago. Now a great job of background research on your own, with 60% of the purchase decision before talking to someone made by the Executive Committee.

We define marketing as online marketing input each, creates and uses a direct relationship between you and your prospect or customer as an individual. So "inbound marketing" is actually a misnomer, because the approach includes methods such as sending e-mail marketing and the exchange of information on social media, the apparent "Issuer" as it approach.

Unlike other marketing channels, the Internet is what people can, if they are actively looking for information. So you can see the prospects, if they say you are considering buying speak something. Inbound marketing allows you to earn make them a decision by attracting business prospects with useful information. You can educate your prospects so that when they come to buy, you choose your business because they trust you.

The Ultimate Cheat Sheet On Inbound Marketing: A Guide For Marketing Managers image iStock 000013477692 Full 2 600x450

Why Inbound Marketing to integrate in your approach?

There is a simple answer: It is a good value and easy to measure companies acquiring inbound marketing techniques better use than those who do not, according to HubSpot Inbound Marketing margins State, 2013 ..

Inbound marketing is also flexible. You are allowed to adjust their tactics, based on the new information, for example, if you write your website or blog to fix the problem.

Measurement of marketing activities is marketing simply by inbound. You can all search terms that people to your website lead to individual child over time download analyze. This gives you the evidence you need to support your marketing initiatives.

How do you use the Inbound Marketing?

One of the cornerstones of inbound marketing is to provide free information. The only "cost" of perspective, gives you the contact information so that you directly by phone or email on.

The prospects are insensitive "sold" over traditional marketing messages and do not want to in the conventional sense. You must become a trusted advisor who helps to make the prospect of a purchase decision. For this purpose, the cultivation of a relationship with the prospect. That means you offer useful and appropriate to each stage of the journey of the information authority: inform exciting, and transform their top prospect.

The idea is to be in the front of the minds of prospective customers when they are finally ready to buy. No sales messages that emphasize your product or service in particular - but it generates valuable information that leads and convert prospects into customers.

If it is applicable only for B2C companies?

Many of our B2B customers believe that their customers not to respond to inbound marketing. But in almost all cases, our research shows that in-depth strategies added value. Even in B2B sell not just a business - it is a human at the other end, the decision is to be made. And most of the people who have these choices, the Internet for research.

Are the sales of services and inbound marketing approach?

According to Paul Houston, our Managing Director, Inbound Marketing is "the seller sleep so that the sales team:

  • Limit cold calling and focus on the "hot" traces "hot" or
  • Become a consultant and a reliable partner for customers
  • In order to better service for the customers
  • Analyze the data to understand what creating a sale is necessary

But remember, while technical input is likely to help you win business in order to get the best results by integrating these tactics with other approaches offline.

If you enjoyed this article, please click here to read our eGuide inbound marketing for B2B companies.

No comments:

Post a Comment