Marketing managers and communication are under enormous pressure to demonstrate the effectiveness of online initiatives of the company. To finance marketing offices should measure the ROI of their strategies and communicate their success in a tangible way.
Many marketing and communications executives face a variety of burning questions that must be answered by the introduction of multiple campaigns. These questions range from: you know how to measure the ROI from their online marketing activities effectively; Successfully its value to key stakeholders communicate?
Marketing is an investment substantially; However, without the right tools the ROI could be quite lean. As a buyer, you may have found the best ads in the best locations in the Internet - but if you do not have the skills to effectively analyze the performance essentially superfluous tools.
According to Raymond Buckle, Chairman Emeritus of the Mobile Marketing Association: "The digital media and mobile communications provides special opportunities for more measurable marketing, public relations and communications spend, exposure and reach, engagement and conversion - even brands and retailers find it very difficult these with the objectives of the real world such as sales and related marks crane "
Measuring the ROI of marketing is to acquire knowledge. Relevant knowledge provides a greater return on investment in marketing and optimizes performance and marketing effectiveness of a company.
For valuable information on these topics IT News Africa is a 2-day workshop on "Measuring the ROI of online campaigns for companies" receptacle 28 and October 29, 2014 GORDON Institute of Business Science in Johannesburg, South Africa. Seminar is designed for specialists in marketing and communication at various levels. Whatever your role, you will learn to provide the latest techniques and questions to measure and report on investment of your marketing effectively online.
Topics in this intensive 2-day course will be:
+ What is to be measured, and why?
+ What publishers do not say!
+ The steps you use to compare the cost of marketing with online marketing results should
+ Use data to understand customer loyalty
+ Acquisition Agreement, conversion and storage tactic
+ The analysis of the traffic sources and campaigns
+ Working with agencies and partners effectively
+ Planning mobile marketing strategy. How much should you spend?
+ Mobile Insight and Google Analytics
+ How to Calculate the ROI of your Mobile Marketing Campaign
To download the workshop brochure, click here
For more information, please click here
Staff Writer
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