The online advertising market in Romania will register an annual growth of 14.6 percent to 141 million U.S. dollars worth in 2018, cited the report of PricewaterhouseCoopers Entertainment and Media Outlook "economica.net.
Another market segment that is expected to grow steadily each year, is 9.9 percent of online payments, for a total value of 1.18 billion in 2018 to $ 814 million this year.
Access to the Internet and online advertising is taken into account for 40 percent of the local media market in Romania next four years. TV subscriptions come in a distant second.
According to the study, in general, the Romanian media and entertainment market is estimated to steadily grow by 5.2 percent each year until 2018, when a total value of 3.1 billion dollars will be taken. While the overall picture may seem positive, some market segments reduce their value.
Thus, for example magazines to only 25 million in 2018 be reduced, only 12.5 percent of the media market.
"Even if the Romanian media market will continue to grow at a steady pace over the next five years, the smallest market will remain in the region, in absolute terms, with $ 3100000000 compared with Russia ($ 42bn) Turkey (17.5 billion euros) , Poland (12.6 million USD), Czech Republic (USD 6.5 billion) and Hungary (3.2 million USD), according to the study. ".