Wednesday, August 27, 2014

Beginner's Guide to Blogging

Since the launch of Panda and Penguin Updates by Google in 2011 and 2012, the Internet has undergone a complete change.

In the past, websites that back-link profiles to exclude spam are slim Internet content. Today, the Google results page of websites to acquire new relevant links, and focus on dominating fresh and useful content.

From the perspective of Google, the locations of these best practices should be followed in order to achieve the favorable ranking.

How to customize business? Let's face it, most business owners with little time, and it is difficult to update the content regularly. In addition, most of the web pages that done with the same products, services and contact information pages.

So what's a company to do?

It's time to start blogging!

As account manager for a marketing company on the internet, blogging has become an issue in 70% of my client meetings. The other 30%? Well, my friend, who already blogs!

My role at TechWyse that manage a list of clients in a variety of different industries, and I see the measurable success of blogs daily.

First, increased web traffic blogs and Appreciation. This is not something that "could happen if you started blogging," is almost certain, but it is important to remember that blogging is not in immediate sales. They build the reputation, authority and credibility.

Second, blogging is a great way for users who are in the early stages of the buying cycle to educate. When writing a blog to position your brand as an authority. This creates trust with potential customers and strengthens the purchasing decisions of existing customers. In other words, the division of responsibilities in your community to build equity.

So now we all agree blogging is important, it is time to answer the question of a million dollars:

How have you writing a blog for the first time?

It's a valid question, and I have no answer. Here is a step by step guide that will unleash the blogger in you!

Step 1 - Find a big issue

The key to writing a good blog is to answer an often asked question.

For example, if you are a dentist, consider the questions to ask the patient. On second thought, you'll probably find that many patients the same questions as: "Should I floss before or after brushing your teeth," Well, if you ask this question, you are probably already asked this question to Google.

In this sense, it is time to start answering the questions you receive from customers. Why not a blog that adds value and gives your site the ability to appear in the search results to write?

Step 2 - Make it relevant

Most business owners use blogs to promote their business, to announce events, promotions, products and services. Blogs are also used to classify the particular keywords.

It is time to stop the madness.

I would like to introduce content to something as "evergreen content. Evergreens contrast refers to content that is relevant 10 years ago and will be useful in 10 years. Messages, persistent content includes topics that are still researching online. This will lead to a new research-based traffic to your website.

"If done correctly, the contents are persistent link generation machine to your website!" - Steve Toth

Step 3 - Optimize Your Blog

From the perspective of the research is the key to make your website rank in the search engines to focus on keywords with low competition keyword phrases. After all, the classification of the highly competitive keywords is much more complex, so that the goal should be a blog, the writing focuses on a niche service your industry.

Here's a tip: Make sure you add your own picture on your blog. If you feel ambitious, you can even go the extra mile and customize your image or create a meme or graphics!

It is also important to note that search engines can not read images, so be sure to use the keyword in the alt tag for all images.

Finally, SEO is a must. If you optimize your blog on your own, it's great! Otherwise, you must talk to your Internet marketing business and optimization of all blogs. So that you can add your content to be indexed by search engines.

Step 4 - Share your blog on social networks

The last step is to get your content!

Make sure that all blogs published will all shared social media channels. This will not only generate increasing calls within their social communities, but also your credibility - and generate more inbound links.

It is also important to make your blog "handmade". To do this, make sure that every page on your site has buttons for social action. This will encourage others to promote the content of your name!

STEP 5 - What are you waiting for?

This step is very simple, it's time to start! Follow be the four steps above, and you'll be on the fast track to success.

Identify the most frequently asked questions, answer these questions in a timeless way to optimize your content for search engines, and share these materials through their social media channels.

Good Luck!

Posted by: Stephanie Palásti

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