E-Mail global survey identifies key areas for improvement of Global Digital Business Client Engagement
Waltham, Massachusetts, August 12, 2014 / PRNewswire / - Lionbridge Technologies (Nasdaq: LIOX) .., today announced the results of its global survey 2014 E-mail identify the best opportunities for e-mail communication and marketing challenges global now in front. The survey also revealed that, despite the relative maturity of e-mail marketing, marketing efforts continue to struggle with localization and translation, support for mobile devices, compliance with customer requirements and the data protection laws, performance measurement and ROI internal marketing activities .
E-mail marketing continues to grow
The investigation revealed that e-mail Lionbridge has grown beyond the scope of traditional marketing. While more than 70 percent of respondents use the digital channel for customer acquisition and communication of new products via email to information and customers 58 percent require more than 45 percent of respondents reported the respondents use e-mail to relevant industry research and thought leaders to share content.
Key areas for improvement
- Design your global audience. More than 40 percent of the survey Respondents admitted that not find or translate e-mail Copy, called brand messages, images or web-links, share, despite ongoing efforts to sales outside their home country to increase. In addition, almost 75 percent do not keep a list of the region Preferences to create inefficiencies in the localization process. - Optimize for mobile. The study found that while mobile devices best way for consumers to read e-mails, only 42 percent of Organizations use reaction design to ensure that beneficiaries can effectively read and participate with their e-mails via the mobile. - Prepare the strict confidentiality guidelines. Increasingly stringent email privacy Laws, such as the new Canadian anti-spam laws, which came into force recently are key challenges for marketers. Although, in accordance with privacy Standards is a basic expectation for sellers 47 percent of the survey Respondents applied Buyer Profiles database for segmentation Method vs the customers specifically ask for their communication Preference. In addition, 45 percent of respondents said Restrictions on the frequency of the global e-mail campaigns, Violation of numerous anti-spam regulations.
"With the proliferation of mobile devices and access to the global Internet, email has become the most common tool for direct communication with current and potential customers," said Marc Osofsky, vice president of marketing for Lionbridge ". E Mail allows companies achieve a simpler and faster than ever before, global audience. Simultaneously, companies are still struggling to culture, context, channel and think support, upon engagement with the beneficiaries. these should be areas of interest, especially in the E-mail marketing industry continues to grow. "
Other key findings
- Owners of e-mail marketing. About 60 percent of respondents reported having Messaging policies in central offices. However even with a centralized approach, companies that find several Business functions are the same e-mail lists on the basis of their own Timetables and targets. - Measure performance. Despite the sophisticated tracking capabilities E-mail marketing systems today, 74 percent of retailers still rely on open rates measure the success. Less than half of respondents can To receive e-mail campaigns to bound their impact on revenue.
About the Study
For this study surveyed Lionbridge more than 570 dealers in 25 countries over a period of three weeks. Lionbridge has the most important information in the report referred to, to help with our know-how of the industry retailers, to improve the challenges of their current e-mail campaigns around the world and to improve the efficiency and effectiveness of future campaigns. You can find Lionbridge global survey 2014 full email here.
About Lionbridge
Lionbridge enables more than 800 world famous brands to increase international market share, increase speed adoption of products and their customers in local markets effectively engage the world. With our innovative cloud technology platforms and our worldwide audience of more than 100,000 workers clouds professionals, we offer translations, online marketing, content management and application testing solutions to ensure global brand consistency, local relevance and technical usability all points of contact with the customer -Lebenszyklus. With headquarters in Waltham, Massachusetts., Lionbridge maintains solution centers in 26 countries. For more information, visit www.Lionbridge.com.
Use link to this version: Http://info.lionbridge.com/2014 Global email marketing Survey_Matter-Report-input-page.html
SOURCE Lionbridge Technologies
/ Web Site: http://www.lionbridge.com
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