Wednesday, August 27, 2014

Hitting statistics about internet marketing and online lead generation

Online advertisers and marketers, including lead generators and service providers have long struggled with the control of FTC, state attorneys general, competitors and customers. And since 2012, had the promotional products and financial services for consumers to deal with the CFPB. Regardless of what you are promoting, deep right of publicity, said that an advertiser can not have too many promises, misleading or deceptive. Also, depending on how you advertise, you may have too many specific requirements of the environment, such as to comply with the Telemarketing Sales Rule. Finally, some advertisers have to meet standards for certain products (eg, financial services for consumers laws). And the list goes on. There are many forms of advertising, to ensure that legal risks. But these are some of the causes? The survey says:

We have recently organized and participated in a round table, "keep pace with the consumer protection: practical lessons from the recent application" in NY LeadsCon other 2014 were responsible for the implementation of the CFPB and FTC Natalie Williams (Deputy Assistant General Counsel, Office application , CFPB) and Roberto Anguizola (Deputy Director, Division of Trade Practices, FTC) and David Morgan, Chief Revenue Officer Perform Line. David has identified several trends in this area in his opening speech at a recent infographic shot over 22 billion "observations of the performance of a wide measuring sites and contact centers," January-June

These are some of the conclusions from the data that jumped at us:

  1. Sites without injury, as determined by the presence of prohibited or not the language if necessary doubled-from 11% to 20% of the tongue. In other words, represents 80% of the pages still possible violations of law and only on the words that appear on Web pages, independent of the most complex aspects of advertising on the base, because "'global network printing.
  2. In the advertising market of education, the best shooting conditions "bag", "content", "FAFSA", "win" and were "bigger".
  3. In the market for consumer loans are the best shooting conditions "bad credit", "Branding", "free credit", "credit" and "$".
  4. In contact centers, "stock market" "one of the best" and were the best shooting conditions "call is being recorded", "registration required", "automation."
  5. Among the respondents in the study sites, the proportion of sites that are consistently expressed written consent requirements and disclosure of TCPA appeared by 57% from October 2013 (when the rule came into force).

For more information, including a complete list of the categories of mentioned by the vertical and comprehensive analysis of the formation of reception conditions can be found here. To be clear, these are not the most commonly used terms on sites that were examined. Are terms that take on a list of "forbidden" or "necessary" refers to any vertical, selected and obtained from the company's. According to the company, the conditions for the contextual relevance are met, and highlighted when a prohibited term is present or not the required time frame. There is always a sign of a problem, as the case may not be important. However, the statistics offer an idea of what could be a potential depending on how they are used and overall net impression a consumer rape. Of course, the data from the Web sites that do not tell the whole story of legal compliance, and help to identify all areas of potential risk.

For a deeper dive on related topics, see:

  • Com CSD revised Disclosure Guide Third Party Advertisers and lead generators need to know - In 2013, the FTC has new guidelines for digital advertisers and marketers with the title: one of the It focuses "Disclosure com Information How effective advertising numeric." more important problems of confusing advertising digital advertising: data, there are important differences in this area, which is important for online advertisers to understand. mobile, and there are a variety of design techniques and useful tips for all publishers (and their lawyers) are considered.
  • Navigation CFPB, FTC lawyers and research consumer protection in general - Advertising, Marketing, and third lead generation is increasingly being used by the CFPB, FTC and state attorneys general. All three focus on restrictions unfair, deceptive or abusive restrictions, telemarketing, consumer privacy and other objects or average specific laws and regulations. Forces applications for the issue of states and quotes CID in the areas of education, small-dollar loans debt emergency services, mortgages, credit monitoring, business opportunities, coaching and mentoring, and much more. This presentation discusses what is to research, what to do when you run the target, for those who are to avoid any discussion of the application of a third party, and opportunities together.
  • Lessons for CFPB and FTC dealers Attacks on Education for Profit - The CFPB and FTC have intensified monitoring on for-profit education and related marketing. The first round of federal enforcement actions began in February, when the CFPB has a complaint against a private school with the accusation that "uses high-pressure tactics to filed slide in expensive private student loans that were probably many students end in default." The CFPB seeks restitution for consumers, civil penalties and an injunction against the company. Schools for profit and distributors of all kinds can learn important lessons from this implementation.

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Given the high risks of non-compliance with legal and regulatory requirements and applicable background in online advertising and marketing methods is a topic that deserves respect attention.

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