Marketing your business is more than just a message to create and decide how they provide their household; is to track trends and your money where the best results.
The Internet is a dynamic field, and online marketing is constantly evolving, including search engine marketing, which has developed over the years with more sophisticated search algorithms and the expected results.
If you have not begun the search engine optimization (SEO) or Pay-per-Click (PPC), which is not too late. If yes, then you need to take a supplement of mobile advertising. The key is to understand the mobile marketing as part of the overall Internet marketing strategy.
Consider the following example:
Does this sound familiar? We are all guilty, dependent on our mobile devices, and that is something that we see around us: young and old have the same eyes on their phones.
But some companies are not aware that this new behavior can be a marketing opportunity for them.
What we all know, mobile SEM
- Very specifically: One of the main advantages of SEM is its specific nature, which is even more applicable for mobile. Location-based services on smartphones allow advertisers to move their advertising to be targeted.
For example, if I run a restaurant in the central area of Singapore and broadcast ads SEM, I have the technical ability to strategically users within two kilometers Seeking selective "restaurants near me." Business owners can choose to Customers tend to choose places around, are objective. This approach can be an inexpensive method to advertisers on a budget, but you want an online presence.
- Lower costs: tend to be lower in comparison with the cost of desktop per-click CPC for the same keyword on mobile, according to the research agency. In addition, the proportion of mobile and tablet click by 29% in Q1 2014 compared to Q1 2013 What this means is that you pay less for any potential customers, and at the same time its position in a market expansion. Of course desktops still represent the most clicks, but ignore the trend of more and more mobile would be detrimental to the growth of the company.
- Answer: The phone itself is a personal device, user behavior results: take 90% of the mobile user to take action as a result of a search on Google, according to Google. These measures may take the form of a voucher to take a visit to the company, or a continuation of the investigation. No other form of advertising can reach such a high response rate or more consumer involvement.
Detecting clicks with Google phone extensions
We all are not fighting for the consumer clicks on the smartphone, tablet or computer differently, and. Standard SEM best practices on mobile application, of course, but Google also has a number of enhancements and features to increase mobile conversions. Take the opportunity to make the most of your advertising dollars.
Click-to-Call extensions
Click to Call Extensions, researchers can call their business without going to your website and looking for your number. Remember, people conditioned to use the phone for calls; call for information on their phones is a natural talent for it.
Links Mobile Site
These extensions sites users can give directly to the page of interest, without. Carried the rest of the site The easiest thing to do to get to researchers what they want, they will be less frustrated and more likely to make a purchase.
Location Extensions
The best way to reach local customers would be location extensions. Researchers know where and how to obtain it. The phone is a symbol of comfort and your ad can show that., If your company is near to them, more than likely want to use their services.
App ads PhD
Invested a lot of time spent on mobile applications. With so many applications in both the Apple App Store and Google Play Store, it's hard to be noticed by the users. Ads for application (formerly "click-to-download") you can promote your applications when users search for you.
You have anywhere to keep them there now ...
A study by Google and AnswerLab (PDF) for mobile users in over 100 valuable information about user behavior on the mobile phone. As expected, he found that the attention span usually shorter. For this reason, and taking into account the smaller screen is to be published, should of utmost importance for the client information.
Custom mobile sites
Do not keep losing your calls to the main plot, where the users are. Visitors to your website will be easier to try to communicate with you, while secondary information can be kept below the folding time. If you have any menus that are easy. Mobile users typically do not have the patience to scroll through a long list of options, and what works on the desktop will not be mobile.
A search function
If you are looking for something in particular, the natural inclination would be to look for. Of course, the results of significance must be. The study participants returned and tried on the basis of the first page of results and draw not bother more than one page of search results for the site AnswerLab Google search. Other features such as filters, auto-completion and auto-correction of spelling errors can help to ensure that the results for the customer to make them relevant to hold it in place.
Make sure Conversions
Make sure that your website is half the battle won, but that they have a much more complex task. A diversion for mobile users is that you register, before you buy, if you are not familiar with the brand mainly. With a gold box prevents users frustrated and wonder how the registry could be useful. It comes down to one thing: The smoothest do the process, follow the more likely the client.
Form Input
Entering text on forms can do on a mobile device one of the laborious tasks, but should not be; only small simple adjustments make a big difference. The data entry by automatically filing for numeric fields that they need, such as birthdays or phone numbers keys. Do you have a long list of options to certain areas? A drop-down menu provides an easy method of entry. Finally, the real-time validation of user with immediate feedback on the information on entry and avoids the need to re-file; serves as a guide for users and warning of problems before they hit submit.
Website Usability
If you are designing a mobile website, commit to it and your site optimized mobile and not just certain pages. The study participants had more difficulties for sites that have a combination of desktop and mobile optimized pages sites against pure version of Office navigation. Take care of your tags, however, and to avoid, offers the possibility of "full", which causes users to be careful that the mobile site is condensed and contains less information. If your mobile website contains all the information needed to consider, the ability to "total liberation" click on one; Whether it be labeled "desktop site" to avoid such perceptions.
What to do next?
Comfort: on mobile devices, for one thing there is. Customers will be looking for you and what they offer. Mobile Marketing is a marketing research, you should not miss to be.
You can use mobile to attract the attention of researchers; use to ensure that they continue to be your customer and you not only visit another site, leave without action.
Integrate described in this article in their online marketing techniques, and watch your conversions Mobile, before you say, "Hello!"
No comments:
Post a Comment